Leeds Castle

Leeds Castle is one of the UK’s most iconic heritage places, attracting visitors from around the world with its stunning location, rich history, and an array of activities. However, the challenge was to increase brand engagement and drive revenue growth across key areas, including accommodation, venue hire, and on-site sports. Leeds Castle needed a partner to ensure their digital advertising efforts attracted new visitors while maintaining high ROI for these revenue-generating activities.

Navigate’s approach was to create a comprehensive digital advertising strategy, combining audience segmentation, precise targeting, and creative messaging to maximise Leeds Castle’s reach. 

The goal was to ensure that digital campaigns effectively promoted the castle’s core offerings, including accommodation and venue hire, while delivering sustained revenue growth and increased brand visibility.

12% 

Growth in visitors since working with Navigate.

Developed targeted advertising campaigns across Meta and Google, focusing on high-value audiences such as domestic visitors, families, and event planners

Crafted tailored messaging for Leeds Castle’s key revenue streams, including accommodation, venue hire, and sports on-site

Implemented advanced tracking and analytics to measure performance and optimize campaigns in real time

Collaborated closely with Leeds Castle’s marketing team, providing strategic insights and ongoing support for long-term digital growth

"Navigate have brought valuable expertise and strategic insight to support growth across a number of business areas and revenue streams. Their targeted digital campaigns, data-led approach and ongoing optimisation have helped to strengthen digital performance, drive engagement, and contribute towards commercial growth. The team are collaborative, easy to work with, and always focused on delivering clear, actionable recommendations that align with our objectives."

Marketing Director, Leeds Castle