Dudley Canal and Caverns

Dudley Canal & Caverns needed to address gaps in their digital presence, including website usability, booking system issues, and incomplete campaign tracking, in order to drive growth and increase online bookings.

Through a thorough audit, we identified key opportunities to optimise their digital channels and improve audience engagement, creating a clear path for long-term success.

Stakeholder Interviews

Engaged with key team members to align on goals and challenges.

Digital Channel Audit

Conducted a deep dive into their digital presence to assess performance and identify gaps.

Recommendations

Developed tailored strategies to enhance user experience, optimise campaign efficiency, and increase bookings.

Direction & Goal Setting

Created a strategic roadmap to guide marketing efforts towards measurable growth and impact.

With a full picture of where their digital presence sits we’re now working with the team to build a profile through their Google Grant and build awareness through holiday campaigns via social channels too. 

 “This review was a game-changer for us. We have a good handle on our marketing, but the insights we gained will transform the way we approach digital, advertising, and audience engagement. The data-driven recommendations are practical, actionable, and already making an impact. If you want to stop guessing and start growing, this is the way to do it.”

Paul Crofts, CEO, Dudley Canal and Tunnel Trust