How was summer 2026 for visitor attractions?

By Olly Reed, Marketing Director There is a particular kind of madness that only people working in visitor attractions really understand. You...
Read More

Navigate’s UK Visitor Economy Summer Trends Webinar 2026

Sign up to hear what happened across the sector this summer, what changed in visitor behaviour and what Navigate’s experts think it...
Read More

How Visitor Attractions Can Use Summer Data to Optimise Seasonal Marketing

Written by Shannon D’Arcy  ‘Tis the season… for planning. For most attractions, the autumn budget is already set. This isn’t really about...
Read More

Lapsed Member Reactivation: How to Re-Engage Former Members

Most visitor attractions have ambitious membership targets and, understandably, growth tends to be framed as an acquisition problem: more campaigns, more channels,...
Read More

Summer check-in: the marketing sprint

There are about five weeks of the school holidays left, which means most attractions are deep into the part of summer where...
Read More

The Weather Summit wasn’t the end. It was the beginning.

By Olly Reed Last year I wrote a LinkedIn post about something that had been frustrating me for a long time. Across...
Read More

Email Marketing for Visitor Attractions: Turning Interest into Bookings

By Shannon D’Arcy For most visitor attractions, the challenge is not generating interest. It is converting that interest into bookings. At Navigate,...
Read More
Insights

How audience segmentation could cut your digital media spend in half

....
Read More

How Was May Half Term 2026 for Visitor Attractions?

By Simon Jones, Managing Director May Half Term 2026 showed us, once again, that visitor behaviour isn’t changing gradually. It’s changing in...
Read More

Great British Summer Savings: A welcome boost for attractions

By Simon Jones, Managing Director The government’s announcement of the new Great British Summer Savings scheme will be welcomed across much of...
Read More