National Museum of Royal Navy

Post-Christmas and Black Friday, January to March, is a notoriously quiet period for retail, especially for cultural and heritage brands. The National Museum of the Royal Navy tasked us with reversing that trend and delivering standout sales during the seasonal slump.

We built a full-funnel digital strategy that combined performance and precision

Meta catalogue ads to dynamically promote relevant products to warm, high-intent audiences

Google Performance Max campaigns to capture wider search and shopping demand

Feed optimisation to enhance product titles, imagery, and descriptions for both platforms

Always-on structure with focused bursts around key seasonal moments like Valentine’s Day and Mother’s Day 

+70% 

uplift in online sales vs the previous peak period (including Christmas)

+235% increase in year-on-year online sales

Major ROAS improvements across both Meta and Google 

All delivered ver a three-month campaign window.

“We’ve been working with the team at Navigate for some time now and we wanted to broaden our work together to explore what was possible for our online shop. Navigate has delivered some fantastic results for us, and through our partnership, we’re looking forward to continuing this new digital-driven approach for our e-commerce offering.”

Emma Allen, Associate Executive Director, Commercial Operations

Cultural retailers don’t have to rely on peak-season spikes. With a strategic digital approach that combines relevance, optimisation, and consistent delivery, brands like the National Museum of the Royal Navy can drive e-commerce success all year round.