Zip World
A timeline of soaring success
53°10′03″N, 004°03′57″W
A Timeline of Soaring Success
Zip World
2018 - 2023
The Challenge
Zip World sought a digital strategy to reach new audiences and drive visitors to North Wales for its thrilling adventures. The goal was to build brand awareness and convince travellers to explore these unique experiences, particularly following the challenges of the pandemic.
The Plan
Our approach combined strategic digital advertising with engaging creative, leveraging industry trends like experience gifting to capture audience attention. We worked closely with Zip World to stay agile and adapt to new launches and market conditions, ensuring strong performance.
The Work
We delivered a comprehensive digital marketing strategy, including paid media planning and activation across various platforms. This involved media buying, campaign management, and creative development, often working under tight deadlines and collaborating on pre-launch materials, particularly for new experiences like Underground Golf. Our team also focused on maximising return on investment with targeted campaigns.
The Results
Zip World saw significant growth in visitor numbers and revenue, achieving record-breaking numbers in 2021 despite the challenges of Covid-19.
The success led to continued collaboration, including the launch of new sites and experiences, such as the Tower site in South Wales and the world’s first underground mini-golf course.
The Underground Golf campaign, in particular, generated more pre-opening ticket sales than any previous Zip World experience.
The Feedback
“Navigate took control of all the digital advertising for voucher sales and not only did they deliver an extremely effective digital advertising campaign, in addition they also developed a range of creative social media content which really helped to drive sales. All in all we finished nearly 25% up on sales”
Zip World, Head of Marketing
View Zip World's Website
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