Developing Experiences Marketing Strategy
Yeo Valley
51°19'28"N, 2°43'22"W
Building a destination with nature, people and purpose at its core
Yeo Valley
2023 - 2024
The Challenge
Yeo Valley has long been known for its award-winning organic products and inspiring values around sustainable farming and community. But with an ambition to go beyond the supermarket shelf and connect people more deeply to the land, their next big challenge was to shape a physical destination – a place where visitors could immerse themselves in regenerative organic farming, rural creativity, and nature-first experiences. The team needed strategic support to bring this vision to life and grow awareness of their expanding offer.
The Plan
To help bring their destination strategy into focus, Navigate partnered with Yeo Valley to define a clear roadmap for experience development, visitor engagement, and brand amplification. Our goal was to uncover the full potential of their current offer – from the Organic Garden and Canteen to their rural accommodation and outdoor weddings – while also helping shape and market the future expansion of experiences rooted in the landscape.
The Work
"Facilitated leadership workshops to align on vision and future growth
Benchmarked Yeo Valley’s destination offer against leading nature-based attractions
Mapped future opportunities including events, content, partnerships, and physical expansion
Advised on experience-led storytelling, brand strategy and digital communications
Provided marketing recommendations to help grow visibility and bookings across stays, events, and team experiences |"
The Results
A renewed strategic direction for “Yeo Valley Experiences” as a values-led visitor destination
Clear identification of new growth areas, audience segments, and future experience types
Stronger internal alignment around long-term goals
A roadmap to shape immersive, mission-aligned experiences that inspire, educate, and connect people to nature |
The Feedback
“We see the offering that we currently have as just the start of the journey, and we have some exciting plans in development on how we can take our destination forward in many areas. Navigate specialises in connecting people to places – and they’ve helped us imagine and shape how our people-powered experiences can grow in a meaningful way.”
Head of Experiences, Yeo Valley
View Yeo Valley's Website
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