Data Capture Campaign
Mauritius Tourism Authority
50.3667° N**, 4.1310° W**
12,500 New Emails. 60,000 Site Visits. One Beautiful Island.
Mauritius Tourism Promotion Authority
Ongoing collaboration
The Challenge
Post-COVID, every destination wants attention. The digital space is crowded, audiences are distracted, and building direct relationships is harder than ever.
The Plan
Create a high-impact social campaign to capture attention, grow channels, and collect GDPR-compliant data for long-term marketing wins.
The Work
Creative direction & campaign concept
Paid media strategy
Multi-audience ad sets
Competition design & management
Social media engagement targeting
Reporting & optimisation
The Results
25,000 competition entries
12,500 GDPR-compliant emails
60,000 website visits
1.5 million impressions
550,000+ reach
The Feedback
“With the Mauritian tourism industry now back up and running, we were very excited to work with Navigate to launch this global campaign which will be of enormous benefit to Mauritius’ short term and long term strategy.”
Digital Marketing Manager, Mauritius Tourism Promotion Authority
View Mauritius Tourism Promotion Authority's Website
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