Ocean Conservation Trust

The Ocean Conservation Trust, a charity dedicated to ocean conservation, wanted to refine and extend its brand to attract new audiences, increase awareness, and leverage funds for its mission. While its logo and colour palette were strong, the charity lacked a clear and cohesive communications structure to guide how to use its brand across various channels and for different audiences.

Our approach focused on evolving the OCT’s positioning, developing a clear tone of voice, and creating a comprehensive brand toolkit that could be used consistently across all communications. We worked closely with the leadership team to understand their vision and the charity’s future impact, ensuring that the brand could support their conservation efforts and reach a broader audience.

Positioning & Audience Communication

We worked on defining the charity’s messaging for different target audiences, based on their goals for the next decade of conservation.

Visual Identity Extension

We expanded their color palette, defined typefaces, and created a range of textures and graphic elements to complement their existing logo, ensuring the brand felt vibrant and adaptable.

Brand Toolkit Development

A comprehensive set of templates was created to guide the OCT team in using their brand assets for everything from presentations to social media graphics. This empowered the team to confidently communicate the brand in a consistent and professional manner across various platforms.

 The brand guidelines document, now serving as the internal “brand bible,” provided the OCT with a clear and adaptable structure for all future communications. The new brand assets enabled the charity to effectively tell its story, improve internal and external communications, and confidently engage partners and audiences.

 “With these wonderful extended brand guidelines in place, our teams, partners, and suppliers now have even more tools at their disposal to not only feel part of the story, but to help tell our story. The Navigate team worked really hard to get under the skin of the OCT, giving us a guide not just for now, but one that feels future-proofed for this next chapter of our journey.” 

Head of Marketing and Communications, Ocean Conservation Trust