Welcome to Sheffield

Put Sheffield on the map as a must-visit city break for 25–50-year-olds into culture, the outdoors, and authentic experiences.

Recruit the right influencers to tell Sheffield’s story in their own way — building reach and relevance through trusted voices.

Influencer recruitment

Influencer liaison

Event administration

Reporting & engagement tracking 

10+ influencers

25,000+ views on Reels

11,000+ video views on Facebook

Thousands of comments and reactions

Bonus media coverage on BBC Sheffield 

“Navigate's influencer campaign successfully showcased Sheffield as an appealing city break destination, reaching new audiences and generating substantial online engagement. The carefully curated experiences and the authentic voices of the influencers played a crucial role in highlighting the city’s unique offerings.”