Minack Theatre

Minack Theatre sought to expand its reach and attract new audiences to its extraordinary open-air venue. With the theatre being a bucket list experience for many, the challenge was to create a targeted marketing approach that would resonate with a broader audience and boost engagement for its tours, events, and performances.

Our strategy focuses on audience development through a targeted email capture campaign designed to engage a core Southwest audience. By promoting exclusive, one-of-a-kind experiences, we aim to create excitement and build a loyal following for Minack Theatre. We will use cutting-edge marketing tools to ensure an impactful and seamless digital experience.

Collaborating closely with the Minack Theatre team, we developed a comprehensive marketing plan that incorporated email campaigns, tailored messaging, and exclusive offers. Our team crafted creative assets that highlighted the unique aspects of the theatre and the unforgettable experience it offers. We also focused on building a segmented audience list, ensuring that Minack’s messaging reached the right people at the right time.

10,000+ entries 

with thousands of new email addresses for marketing

The campaign successfully captured the attention of new audiences,

We were able to boost the Minack Theatre’s visibility within its core Southwest market paving the way for future growth and greater audience participation in its events and experiences.

"It’s fantastic to work with a team of people who not only know the industry so well but understand the cutting-edge marketing tools that can help us take our promotional activity to the next level."

Vanessa Jackson, Marketing Manager, Minack Theatre