Willows Activity Farm

The summer holidays were coming, and Willows needed to stand out. With thousands of tickets to sell and value front-of-mind for families, they brought us on to take their digital marketing to the next level.

Drive volume. Increase footfall. Get a brand-new multi-visit ticket off the ground. All while making sure existing fans and new audiences saw the value – and hit "book now."

Paid Media Strategy

Multi-Visit Ticket Campaign

AdSmart TV Spot Adaptation

YouTube & Social Content Repurposing

Agile, responsive media buying

37% up on footfall vs. 2022 

40% up on revenue targets

23% uplift in web traffic

“Navigate held our hand from the start and we quickly formed a dynamic and rewarding working relationship.

We’re delighted with the results for our summer marketing campaign, and pleased Navigate onboarded us quick enough to ensure we delivered against our targets. Their agile and innovative approach to digital advertising meant we could be braver than we were without them to invest our marketing budget with the trust that they would monitor and improve our performance throughout the summer.

It was refreshing to have a partner who is experienced and has the insight in tourist attraction marketing and knew the challenges and how to overcome them.”

Lyssa Elste // CEO, Willows Activity Farm"