RSPB appoint Navigate to expand appeal to new audiences

13 January 2022

As part of a new partnership Navigate will create and support the implementation of a comprehensive and strategic destination marketing plan across the RSPB network of havens and reserves across Northern Ireland, Scotland, Wales and England. As well as developing the destination marketing plan, Navigate will also be offering strategic guidance and digital marketing support for seasonal campaigns at Christmas, Easter and beyond.

The RSPB has appointed Navigate as their strategic marketing partner in a major push to expand their appeal to a wider audience.


“We are incredibly proud to have been appointed by the RSPB as their strategic marketing partner,” said Anthony Rawlins , CEO of Navigate.

“Our mission will be to amplify their core message among a new generation of environmentally engaged audiences seeking to learn and be a part of our shared sustainable future.”

“The RSPB looks after 223 reserves across the UK. These are priceless spaces of our natural heritage for people to enjoy and experience. Navigate will help the RSPB claim their rightful place as the UK’s number one nature-based visitor destination,” he added.

With over a million members, the RSPB is the largest nature conservation charity in Europe and the 5th largest in the world.

Lexi Hollinshead, Visitor Experience & Events Consultancy Manager, said: “At the RSPB, we’re passionate about wildlife, wild places and encouraging people to both protect and enjoy them.”

“As well as being known for our conservation work, we’re keen to showcase how special our reserves are, and highlight the many benefits of visiting - everything from having some amazing wildlife experiences to positively boosting your well-being.”

"We’re thrilled to be working with the team at Navigate, their experience and expertise will shape our marketing direction and introduce our renowned work to a whole new audience."

Lexi Hollinshead // Visitor Experience & Events Consultancy Manager - RSPB