Navigate is proud to be the Headline Sponsor at this year’s National Attractions Marketing Conference, taking place at Drayton Manor this June. The conference brings together senior professionals from across the attractions sector, and this year’s programme couldn’t be more relevant to the challenges we all face.
Our CEO, Anthony Rawlins, will take the stage to deliver a keynote titled "Navigating the Future of Visitor Attractions: Insights, Innovation and Action", a call to arms for our industry at a critical moment.
Why this matters
The landscape for visitor attractions has shifted. Attendance patterns have changed, consumer behaviours are evolving, and traditional models are under pressure. From pricing expectations to pre-booking habits, audiences are sending clear signals: value, relevance, and experience now outweigh brand loyalty or convenience.
Ant’s talk explores what this means for the months ahead, drawing on Navigate’s insights from Easter and May Half Term, along with industry-wide trends such as the rise of exclusive, seasonal events and the decline of general admission as a core driver.
“This year’s conference couldn’t come at a more important time. Attractions face a new reality, rising costs, changing audiences, and growing competition from digital-first experiences. But there’s huge opportunity too. We're proud to support this event and help the sector embrace bold thinking, better marketing, and more innovative models.”
— Olly Reed, Marketing Director, Navigate
Join us there
Whether you’re in marketing, operations, or leadership, this event is designed to provoke, inspire, and most importantly, equip you with practical ways to adapt.
The National Attractions Marketing Conference is the biggest event of its kind in the UK, and we’re excited to be right at the heart of it.
Come find us, say hello, and let’s talk about the future, because it’s already here.
At Navigate, we’re working with attractions across the UK to build these strategies into their plans.
If you’d like to explore how we can help you get ready, drop us a line on olly@navigate.agency, book a quick video call at a time that suits you (click here), or fill out the form below.
Let's talk
Looking for more information? Reach out to our team to talk about how we can help. Fill out the form below, to start a conversation.