Attraction Marketing: Visitor Growth Playbook

28 June 2023
Visitor Growth Playbook 

Welcome to our Attraction Marketing Playbook. A rapid action manual designed to help busy attractions marketers grow their visitors and revenue this year.

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Our expert team has curated this playbook using our tourism marketing and digital advertising expertise. 

With general attraction visits currently at 80-90% of pre-pandemic levels, there's never been a better time to maximise your marketing investment and resources to increase your success, visitor numbers, and revenue. We've compiled the methodologies of attractions that are bucking the industry trends and showcased them for you to adopt a similar approach.

This playbook is not only informative but, most importantly, actionable. We've included the most important things you need to do to stay on track with your goals and grow your attraction numbers and revenue. You can pick up the playbook often, review your progress, and adjust your tactics. So why wait? 

Download the Navigate Playbook now and implement strategies to take your attraction to the next level.

Foreword by our CEO, Anthony Rawlins

I've spent the last 18 years honing my marketing and strategic skills in the travel, tourism and experience sectors. After the pandemic and the cost of living crisis, I've seen first-hand how attractions need revenue. That's why we've put together this free 50-page playbook to help.

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A few of the attractions we've worked with

With over 30 years of experience, both client and agency side, we have a unique understanding of the problems attractions face - and how to fix them.

Need more information or a question answered?

Here at Navigate, we're visitor attractions experts. Let's put your internal insights with our external expertise. Reach out, and we can book a quick call to discuss your marketing needs.  

Explore our attractions case studies