Travel Marketing
Polish National Tourist Office
51.9194° N, 19.1451° E
Poland: Adventure Awaits
Polish National Tourist Office
Ongoing campaign support
The Challenge
When you think of adventure holidays, do you think of Poland? Most people don’t – yet. Our job was to change that.
The Plan
Launch a four-week campaign promoting Poland’s great outdoors to Irish audiences – specifically those passionate about hiking, cycling, walking, and mountain climbing. It had to be visually stunning, on-brand, and inspire action.
The Work
Meta campaign (Facebook + Instagram)
Tailored ad sets by activity: hiking, cycling, adventure
Bespoke creative across formats
The Results
606,835 people reached – 20% above target
2.3 million impressions
320,000 video views
2,000+ paid clicks
The Feedback
“Navigate did a fantastic job. Their creative ideas were brilliant and we were really pleased they over-achieved on the KPIs. A great agency to work with for digital advertising.”
Director // Polish National Tourist Office
Let’s Talk
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