Travel Marketing

Polish National Tourist Office

51.9194° N, 19.1451° E

Key takeaways

The Challenge

When you think of adventure holidays, do you think of Poland? You will now.

The Work

A highly targeted paid social media campaign to raise awareness.

The Results

Smashed the KPIs and generated engagement in a new area.  

The Brief

The fantastic Polish National Tourist Office (PNTO) approached us to create a four-week marketing campaign to promote Poland to Irish audiences driving brand awareness and reach.

They wanted the campaign to focus on a primary audience Irish audience interested in outdoor activities and hobbies such as hiking, cycling and walking. The creative had to showcase Poland's unique outdoor offering, looking to inspire travellers to take a trip.

Our approach

Our goal was to showcase Poland as the ultimate destination for those from Ireland who love hiking, walking, and mountain climbing. With its diverse landscapes and stunning natural beauty, Poland offers many outdoor exploration opportunities. It is a hidden gem waiting to be discovered by Irish adventurers.

Through captivating visuals and compelling copy, our campaign invited Irish adventures to embark on a journey through Poland's majestic mountain ranges. We showcased the serenity and tranquillity of the walking trails, the thrill and challenge of mountain climbing, and the awe-inspiring vistas that await those who choose to explore Poland's great outdoors.

The campaign targeted Irish individuals who are passionate about outdoor activities. We decided to place the campaign on Meta (Facebook and Instagram), so we could engage with the right people at the right time and inspire them to consider Poland as their next adventure destination.

We built the campaign and ad sets based on the different categories of hiking, cycling, outdoors etc to which we developed bespoke creative showcasing these activities in Poland. The dimensions and specs were bespoke to the platform.

The results

People reached surpassing KPIs by over 20% 

Impressions across the channels

Video views with huge engagement

Paid media clicks

PNTO, Director 
"Navigate did a fantastic job on our latest social media campaign. Their creative ideas were brilliant and we were pleased they over-achieved on the KPIs. They're a great agency to work with for digital advertising."

Like what you see?

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