Ocean Conservation Trust

Taking an Ocean Optimistic Approach

50.3667° N, 4.1310° W

Key takeaways

The Challenge

They're one of the most exciting and progressive ocean conservation organisations in the UK. But, how to grow their brand awareness and the recognition they deserve in a competitive landscape?

The Work

A brand research piece, corporate fundraising support, and a brand story reframing. All to help in their mission to restore and protect the Ocean.

The Results

Our brand positioning work sparked an increase in donations, the launch of a new membership scheme and a new corporate partnership with one of our fantastic clients. And we're just getting started.  

The Brief

We've been working with the National Marine Aquarium since 2019 on their visitor attraction marketing with record-breaking results. When they rebranded their parent charity to the "Ocean Conservation Trust", Navigate were asked to work alongside their internal Marketing and Communications Team on a series of projects and campaigns. The targets were to define brand positioning, increase awareness and build income for their conservation work.

Our approach

We were asked to carry out a brand positioning strategy, including; content audit, audience profiling, competitor analysis and strategic opportunities. From this, we were looking to recommend ways to build awareness of their programmes and projects to increase donations. Then after they’ve developed their conservation strategy, we were asked to create a brand story document for fundraising and partnership opportunities.

When launching its redevelopment charity positioning, the OCT needed to be sure of the landscape of its competitors and where they fit in.

Navigate has worked with the OCT on its marketing strategy and fundraising objectives to ensure they're making the most of its charity resources. We have researched their communication styles, tone of voice and even supported researching the appetite for a brand-new membership launched in 2022.

Not only that, but we've even introduced them to another of our clients to develop partnership opportunities. This has led to a brand partnership with DFDS on their Blue Meadows seagrass programme.

"We have been working with Navigate for a number of years through HQ at the National Marine Aquarium and they have always understood the nature of our work and helped us to communicate in the right way to a target audience. They were a natural choice to help us raise the profile of our charity and generate an increased level of funds for our vital conservation work." 

Olly Reed, Head of Communications, Ocean Conservation Trust

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