Digital Marketing Audit
Hawk Conservancy Trust
51.20731°, -1.56393°
A digital review and plan for growth
Hawk Conservancy Trust
2023 - Ongoing
The Challenge
The Hawk Conservancy Trust, a charity and visitor attraction dedicated to preserving birds of prey, sought to grow both revenue and visitor numbers. They needed guidance on where to start and how to refine their digital marketing efforts to raise awareness for their conservation work and increase donations.
The Plan
We were tasked with conducting a comprehensive digital marketing audit to assess their current channels and strategies. Our approach was to provide a clear set of recommendations to optimise their marketing activities, increase engagement, and effectively raise brand awareness.
The Work
We carried out a full digital marketing audit across several key areas:
Site SEO Audit: An in-depth review to ensure the website was optimised for search engines and attracting relevant traffic.
Google Analytics Review: Analysis of performance metrics to understand user behaviour and identify improvement areas.
Audience Profiling: Understanding their core audience to tailor content and campaigns more effectively.
Social Media Audits: Evaluating engagement levels, content strategy, and reach across platforms.
Brand Sentiment Check: Assessing how the Hawk Conservancy Trust was perceived online.
Content/Creative Audit: Reviewing existing content and creatives to identify areas for improvement.
Email & Database Review: Optimising their email marketing strategy and reviewing their database for engagement and segmentation.
The Results
The audit produced a comprehensive digital marketing strategy with immediate actionable recommendations, medium-term opportunities, and legacy-defining insights for future growth. We outlined quick wins, as well as long-term strategies to ensure sustained success.
The Feedback
“Navigate exceeded our expectations in their commitment to understanding our organisation fully. Their report provided a thorough analysis of our digital presence, including valuable insights and specific recommendations for improvement. Navigate's expertise and attention to detail was demonstrated throughout the entire process. We appreciated their professionalism, expertise, and genuine interest in our success which made working with them effortless and uncomplicated.”
Louise Cox, Head of Marketing, Communications and Fundraising, The Hawk Conservancy Trust
View Hawk Conservancy Trust's Website
The brief
Hawk Conservancy Trust is a charity with a mission to preserve birds of prey. Their visitor attraction and nature reserve is located in Hampshire, set within a stunning 22-acre site.
They, like many organisations we’ve worked with, are often viewed as an attraction first, and a charity second. Because of this, they asked us here at Navigate to conduct an audit of their digital marketing and produce a strategy to grow visitor numbers, raise brand awareness for their charitable work, and increase donations.
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