Digital Marketing Audit

Hawk Conservancy Trust

51.20731°, -1.56393°

Key takeaways

The Challenge

The Hawk Conservancy Trust is a charity and visitor attraction looking to grow revenue and visitors. But the question is, where to start?

The Work

We were tasked with conducting a digital marketing audit of current channels and produce a strategy with recommendations to smash targets and raise awareness of their conservation work.

The Results

A full-scale audit leading digital marketing strategy with quick wins, medium-term opportunities and legacy-defining recommendations.

The brief

Hawk Conservancy Trust is a charity with a mission to preserve birds of prey. Their visitor attraction and nature reserve is located in Hampshire, set within a stunning 22-acre site.

They, like many organisations we’ve worked with, are often viewed as an attraction first, and a charity second. Because of this, they asked us here at Navigate to conduct an audit of their digital marketing and produce a strategy to grow visitor numbers, raise brand awareness for their charitable work, and increase donations.

Our approach

The best way forward is to understand not only the journey to your current position, but also where you are compared to others. With moving priorities and workloads, it can be a hard task to complete an in-depth dive into marketing activity internally. That’s why working with us at Navigate can speed up the process and give much more targeted outcomes.

When conducting a digital marketing audit, there are different tactics and areas we work on depending on the client’s needs. For the Hawk Conservancy Trust, we audited owned and earned channels content and paid media campaigns to form a suite of recommendations for optimised practices and future activity.

This included a range of digital tactics, including; Site SEO audit, Google Analytics review, audience profiling, social media audits, brand sentiment check, content/creative audit and an email & database review.

The results

“Navigate exceeded our expectations in their commitment to understanding our organisation fully. Their report provided a thorough analysis of our digital presence, including valuable insights and specific recommendations for improvement. Navigate's expertise and attention to detail was demonstrated throughout the entire process. We appreciated their professionalism, expertise, and genuine interest in our success which made working with them effortless and uncomplicated.”

Louise Cox, Head of Marketing, Communications and Fundraising, The Hawk Conservancy Trust

Outcomes

From the in-depth dive we took into the Hawk Conservancy Trust’s digital marketing, we defined areas for improvements and gave actionable insights and recommendations for doing so.

From these clearly defined actions, we gave examples of methods and even took the process one step further by expanding the brand through a series of creative assets and recommendations to support the charity in defining online creative moving forward.

Like what you see?

For over 18 years we've been trusted by some of the world's leading destinations, attractions and conservation brands. If you’re looking for a specialist marketing consultancy to help get you the results you need, then get in touch.