Growing visitor numbers for the
Heights of Abraham
53.1243° N, 1.5567° W
We’re now working with the iconic Matlock Bath attraction Heights of Abraham. We’ll be supporting the team with innovative digital advertising to grow visitor numbers and brand awareness online.
The award-winning hilltop estate and experience is celebrating a special anniversary this year, and we’ll work with them to ensure it’s a birthday to remember.
About
The Heights of Abraham offers a unique blend of history, adventure, and breathtaking scenery. Established during the Victorian era, this award-winning hilltop park has long captivated visitors with its intriguing mix of attractions, including its celebrated cavern tours and panoramic viewpoints.
Accessible via the iconic Heights of Abraham cable car, which began operating in 1984, the park welcomes guests to explore its extensive 60-acre estate. This historic site is listed as Grade II in the Register of Historic Parks and Gardens of Special Historic Interest in England, a testament to its cultural and architectural significance.
Visitors can embark on guided tours through the Great Masson Cavern and the Great Rutland Cavern—two fascinating underground passages that once served as lead ore and fluorspar mines. These caverns, with a history dating back to Roman times, now provide a thrilling glimpse into the past, enriched by exhibitions of photography, fossils, and informative displays.
Whether you're seeking an exhilarating cable car ride, exploring fascinating caverns, or simply soaking in the stunning views, The Heights of Abraham promises a memorable experience for all.
“After hearing Anthony Rawlins speak at the National Attractions Marketing Conference we knew that Navigate’s approach and way of working was the direction we wanted to take our marketing efforts. Navigate are specialists and to find a partner that we can collaborate with closely was one of the reasons we decided to work with the team. We look forward to seeing what we can accomplish together.”
Rupert Pugh, Director,
Heights of Abraham
We’re working with the team at Heights of Abraham to first focus on leveraging trackable and transparent digital advertising. Our specialism in growing visitor numbers for positive-impact tourism brands means we can use strategic paid media campaigns to maximise return on investment for this inspirational organisation.
Our approach involves setting up and managing various paid media channels and targeting key demographics through compelling campaigns; we aim to maximise reach and engagement.
For more information on Heights of Abraham, head to their website here.
The Heights of Abraham joins Navigate's impressive client portfolio of travel, tourism and conservation brands, including Knowsley Safari, the Mary Rose, the National Marine Aquarium, Leeds Castle, the Roman Baths and Mauritius Tourism.